Demystifying Image Resolutions for Websites: A Simple Guide for Business Owners

 

If you've ever been asked to upload images to your website and felt overwhelmed by terms like pixels, compression, or aspect ratio, you're not alone. This guide breaks down everything you need to know in plain English—no tech-speak, no guesswork.


What Is Image Resolution?

Resolution refers to how clear and detailed your image looks. It's measured in pixels.

  • Higher resolution = more pixels = sharper image
  • Lower resolution = fewer pixels = blurry or pixelated


Recommended Pixel Sizes

Usage Ideal Size
Website Banners 1920 x 1080 px
Product Images 800 x 800 px
Blog Thumbnails 1200 x 628 px
Portraits 600 x 800 px or larger

 

Landscape vs. Portrait
 

Landscape

  • Wider than tall
  • Great for banners and full-width images


Portrait

  • Taller than wide
  • Great for people photos, mobile layout, or product shots


Image File Types

Type Best For Pros Cons
JPG/JPEG Photos Small size Slight quality loss
PNG Logos, transparencies Transparent backgrounds Larger size
WEBP Modern browsers High quality & small size May not work in older browsers
SVG Icons, logos Infinitely scalable Only for vector graphics


Phones vs. Desktops

A large image that looks good on desktop may load slowly on phones. Let your developer optimize this by uploading a high-quality image—not one straight from a 6,000-pixel camera.


Compression

Compression shrinks the image size to load faster, but overdoing it makes images blocky.

Tools: TinyPNG, Squoosh, Photoshop’s Save for Web

Ideal file size: Under 500KB for general use, under 200KB for mobile.


Lighting and Framing Tips

  • Use natural light near windows
  • Avoid strong shadows or backlight
  • Leave space around subjects — don’t crop too tight


Quick Recap

Thing to Consider Why It Matters
Pixel Size Controls sharpness and layout fit
Aspect Ratio Ensures proper orientation
File Type Affects transparency and size
File Size Impacts page speed
Device Optimization Looks good on all screens
Lighting & Framing Makes your brand look pro


Final Thoughts

Even if you’re not a designer, understanding the basics of image size, quality, and placement will go a long way in keeping your site fast, beautiful, and mobile-friendly.

Published on 8/22/2025 (5 days ago)

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