Understanding SEO: Keywords, Competitive Scores, Google Page Rank, and Website Authority


When working to move your website up in the search results we have to keep in mind that every keyword you select on your website will have a competition score associated with it, meaning it can be harder or easier to rank for that particular keyword depending on a variety of factors. Here is some concepts to keep in mind when trying to rank for specific keywords for your products or services.


Keywords and Keyword Phrases

Keywords are words or phrases that people use to search for content on search engines like Google. Keyword phrases are groups of words that are used together to form a search query. For example, "best restaurants in New York City" is a keyword phrase. Choosing the right keywords and keyword phrases is crucial for search engine optimization (SEO), as it can help your website appear higher in search engine rankings.


Competitive Keyword Scores

Competitive keyword scores are rankings that show how difficult it is to rank for a particular keyword or keyword phrase. The score takes into account factors like the number of websites already ranking for that keyword, the quality of their content, and the strength of their backlinks. The higher the score, the more difficult it will be to rank for that keyword or keyword phrase. Every Keyword will either be difficult to rank for or easier to rank for depending on how many other websites are competing for the same keyword; largely because they know that keyword generates a lot of traffic and to rank high for the keyword means a lot of business.


Google Page Rank

Google Page Rank is a system used by Google to rank websites in their search engine results pages (SERPs). The system uses a complex algorithm that takes into account factors like the number and quality of backlinks to a website, the relevance of its content, and its overall authority in its industry or niche. Websites with higher Page Rank scores tend to appear higher in Google's search engine rankings. This system ranks pages from 0 to 10 Google being a 10. When trying to gain link backs to your website have 50 websites that have a page rank of 0 will only lend a small amount of credibility to your site, but having a couple link backs from websites that already have a high, say 5 or a 6 Page Rank will lend a tremendous amount of credibility to your website fast.


Building Website Authority

Building website authority is the process of increasing a website's credibility, relevance, and trustworthiness in the eyes of search engines like Google. This can be done by creating high-quality content, building a strong backlink profile, and optimizing your website for SEO. The more authority your website has, the higher it will appear in search engine rankings, and the more traffic it will receive as a result. Building website authority takes time and effort, but it is crucial for the long-term success of your website.


To improve your website's search engine rankings, it's important to understand keywords, competitive keyword scores, Google Page Rank, and building website authority. There are various software tools available that can help you with these tasks, such as SEMrush, Ahrefs, and Google Analytics. These tools can provide you with insights into keyword traffic and competition analysis, as well as help you determine which websites are linking to your site and how much authority they have. By using these tools in combination with Google statistics, you can gain a better understanding of your website's performance and identify areas for improvement. Ultimately, optimizing your website for search engines requires ongoing effort and attention to detail, but it can pay off in the form of increased traffic and better visibility in search engine rankings.

Published on 3/28/2023 (1 years 119 days ago)


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